Category: MPA

China vs US – Luxury Auto Shoppers differ on Self-Driving Trust

China Luxury Auto Shoppers are somewhat less trusting of self-driving vehicles than are China Non-Luxury Shopping Intenders. The opposite is true for their US counterparts. www.myproductadvisor.com    www.myproductadvisor.cn



Apple leads “Self-Driving Trust” ahead of several Carmakers

Shopping Intenders on MyProductAdvisor indicate their trust in Apple to deliver a self-driving vehicle exceeds their trust in several automakers to do the same… including Chrysler, Infiniti, Lincoln, VW, Cadillac, Hyundai and Nissan.



New Cars, SUVs and Trucks added to MyProductAdvisor over Summer

Over 120 brand new 2019 models added to MyProductAdvisor over the Summer – now available to you for your auto recommendations – based on what you value the most. Go to MyProductAdvisor today and see if these new models match your preferences!



China EV Auto Shoppers & “Charging Convenience”

More than Americans, China Electric Vehicle Shoppers indicate “inconvenience of charging while on the road” as a reason NOT to buy an EV (86% vs 70% in the US). They also cite “access to home charging” as a much greater inconvenience than Americans do.



New Cars, SUVs and Trucks added to MyProductAdvisor in Q1 2018

Over 80 brand new 2018/2019 models recently added to MyProductAdvisor in Q1 – now available to you for your auto recommendations – based on what you value the most. Go to MyProductAdvisor today and see if these new models match your preferences!



Young Car Shoppers Trust Chevy for “Self-Driving”

Young US Shoppers (under age 25) “trust” Chevrolet as a future provider of Autonomous Vehicles, 2nd only to Tesla.. based on 400 recent intenders on MyProductAdvisor.com. Those 25 years & older trust many brands ahead of Chevy; with Tesla, Mercedes, Honda, BMW among the leaders.



China Females Value “Electric Auto Range” less than Males

Women in China value On the Road charging capability more than Men, say 6000 auto shoppers on MyProductAdvisor.cn in Jan/Feb 2018. Biggest difference in charging preference between genders is for Wireless Charging. These Women value the vehicle’s Electric Range less than Men do.



Chevy, Ford among Top 5 Brands Preferred

Chevy & Ford were among the top 5 brands preferred by shoppers on MyProductAdvisor.com from Sept 2017 thru Feb 2018. 25000 “intenders” rated brand preference. Toyota was top brand, Audi led German Lux, Genesis was least preferred Lux brand. More than 20 brands exceeded Tesla.



Truck “Intenders” use MyProductAdvisor

MyProductAdvisor boasts Qualified Sample of nearly 6000 Truck Preferers during 2017, & over 7000 Truck Considerers. 70% of Preferers were men. Brands they were replacing led by Ford, Chevy & Toyota. Top Brands strongly preferred for new purchase were the same, and included GMC.



Dealers reach Shoppers through MyProductAdvisor

Auto shoppers can contact Dealers directly from specific Recommendations on MPA. 3500 requested Dealer intro from MPA. 90% of Dealer Intro Recs are a match to the shopper’s stated MPA preferences across brand and body type. 80% have MSRP within their stated price range on MPA.