Women Driving Crossover Boom

America’s hottest vehicle segment has been crossovers, with U.S. sales up between 18 and 27 percent this May according to Automotive News.  According to the recent anonymous preferences of over 20,000 new vehicle shoppers on MyProductAdvisor.com, the crossover popularity trend is being led by women.  Women were 83% more likely than men to rate Compact Crossover as highly preferred, and 46% more likely to rate Midsize Crossover as highly preferred.   The high seating position of crossovers is a key attribute, with 35% more women than men rating Visibility as very important.

These findings are based on the averages of large numbers of shoppers, but each shopper has unique personal preferences.  Which body types, attributes, and features are important for your next new car?

www.myproductadvisor.com